08/09/2012

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Federal District Other examples of delegable public services are the services of telephony and electric energy. It has advanced, our study follows with one brief characterization of each one of these forms of installment of public service (permission and concession). CONCESSION AND PERMISSION the Concession of public services is the most important form of delegation of its installment, being conducted by Law 9,987/95, with general rules on this regimen, leaving for the Union, the States, the Federal District and the Cities, the edition of its laws on concessions and permissions. The concession contract is bilateral, since it generates obligations for both the contractors. As consequence of the supremacy of the public interest on the private one, it happens in concession contracts the excessive clauses, that are certain prerogatives attributed to the State. Utility permission was defined by Law 8987/95 as the delegation, under temporary use and enjoyment, by means of licitation, of the public rendering of services, made for the power concessor to the natural person or legal who demonstrates capacity for its performance, for its account and risk. It is, therefore, the contract administrative through which the Public Power transfers to a particular a execution of certain public service in the conditions established for the norms of public law. The Permission of public services as unilateral act is not more permissible. The CF/88, in its art. 175, already demanded previous licitation for the delegation of public services, were by means of concession or permission. With the advent of Law 8,987/95, it was impracticable that the permission of public services can be effected by unilateral act, being able to say itself in unilateral administrative act only for the permission of use of public good. However, for the delegation of the utility installment by means of permission the law demands the celebration of...
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Methodology The visual perception can be developed with the possible textures of the representations that request perceptions of other human directions. Requesting visual sensations other types of sensations can (they must) be promoted: tteis, auditory, olfativas. Texture - When we observe the texture in the announcements advertising executives, we are considering to go beyond the questions related to the forms. We are reflecting on the impact of the tato in the comunicacional process, currently almost unexplored. The textures make possible to associate combinations of different ideas in the advertising: as cleanness, heat, the slightness, cold, coolness, smoothness. Beyond being an excellent complement for the other directions. But, in if treating to the nourishing area, the vision still passes optimum to be felt to be conquered by the propagandas. This happens by means of stimulatons as combinations of colors, forms, materials and textures, when the public one starts to live deeply and to interact with the universe of the mark. It propitiates, thus, an emotional bond more effective e, more ahead, a bigger fidelizao to the mark. Methodology Of exploratrio character, this research has as focus two outdoors of two marks, that is, constitutes a case study. To carry through the analysis, a direct comment was necessary, with data-collecting and, a posterior one, description of the images. In accordance with Martine Joly (1996), the studious appraised one of the semiologia, that cites Roland Barthes, all image communicates? it carries messages, and daily we are led to decipher these messages. Then, the goal is to analyze the messages that the two marks wanted to pass to the public in billboard form. To understand any image, the people need a minimum effort of analysis and agreement, as much of its especificidade how much of messages that propagate. The analysis if presents for studying the...

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